Increased revenue funds new amateur sports complex, more beach renourishment

Naples, Fla.(August 31, 2017) – Collier County’s tourist development tax, also known as the bed tax, increases from four to five percent effective September 1, 2017. The formula for how those funds are allocated now shifts to accommodate payments for the county’s planned amateur sports complex along with increased funds for beach renourishment, funding county museums up to a fixed amount, and maintaining the current level of funding for tourism marketing and promotion.

That brings the total tax paid on hotel rooms, campgrounds and short-term vacation rentals to 11 percent when combined with the existing six percent sales tax. A room rate of $200 per night would increase from $220 to $222 with both the tourist and sales taxes applied.

“We are grateful to the Collier County Tourist Development Council, the Collier County Board of County Commissioners, our tourism industry partners, the Sports Council of Collier County, and the Lodging and Tourism Alliance of Collier County for their strong support of the new amateur sports complex and the additional tourist tax to support it as well as the new funding allocation formula,” said Jack Wert, executive director of the Naples, Marco Island, Everglades Convention and Visitors Bureau. “The future looks bright for Collier County to grow sports tourism, group meetings and leisure travel with the help of these new funding resources.”

It is the responsibility of owners and rental agents to collect a tourist tax on all accommodations that are rented for six months or less. Any property owner or agent with questions should call 239-252-TTAX (8829), or email

About Naples, Marco Island, Everglades Convention and Visitors Bureau
The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism destination marketing and management organization for Collier County, Florida, known as Florida’s Paradise Coast. The CVB produces the area’s ongoing destination marketing campaigns, tourism website and visitor guides, and provides information and assistance for group meeting and sports event planners, travel media, tour operators, and travel agents. Tourism is the key economic engine for Collier County. More than 1.8 million visitors annually provide an economic impact of nearly $2 billion and support over 37,000 local jobs. Ongoing destination marketing by the CVB is the key driver of visitation resulting in short-term stays in paid lodging that collect the Collier County Tourism Development Tax, which pays for beach renourishment, amateur sports facilities, destination marketing, county museums, and cultural and event grants.

For more information about Collier County Tourism, call the CVB at 239-252-6292. For information on vacationing or holding meetings in the destination, visit For information about bringing a sports event to the area, visit Follow the destination on Twitter and Instagram @ParadiseCoast, and on Facebook at

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